How to Cure to Shiny Object Syndrome

Written by: Keleigh Lauermann

Have you ever tried Spanx faux leather leggings?

If you’re anyone who follows influencers, you’ll likely know what I’m talking about. (If you don’t, you’re about to find out!)

According to said influencers, the Spanx black faux leather leggings “are a total compliment magnet and keep you ultra-comfortable.” Ladies, these leggings give you a flat gut and great butt! 

Sure they make those women look great. I, on the other hand, will probably have my same old looking thighs and pancake butt if I wear them.

But the more I see people wearing them and raving about them, the more I want to have a pair of my own. Even with its higher price point, if it can really give me a “flat gut and great butt,” I’m in.

My favorite influencers are doing it, so I will, too. 

I mean, I didn’t need any leggings or even have a new (expensive) pair on my list, but now it’s all I can think about.

(Excuse me while I go buy a pair. Yes, please take all my money now.)

It got me thinking about all the other products and tools I see everyday, especially for my business. While some of the products really ARE as amazing as they sound, many things are just because everyone else is doing it.

We’re chasing shiny objects. 

Everyone else is doing it, so it must be the way to do it. — Classic case of FOMO (fear of missing out).

Whether it be Spanx faux leather leggings, the Billie razor, or even business tools and systems, we’re chasing it because everyone else is.

That’s right, ladies. Our businesses are not exempt.

But I get it. It’s tempting to try every life-changing system created by sister Sales Directors or top influencers. After all…it’s working for them, right?

You’re trying it their way, with their scripts and their tools.

YOU WIND UP WITH A DIFFERENT TOOL FOR EVERY PART OF YOUR BUSINESS. 

 And at the end of the day, it leaves you feeling exhausted.

You see, the problem is that they didn’t consider YOUR unique situation and where YOUR business is at right now.

The result is a one-sided idea that solves a problem for them but creates more problems for everyone else.

They didn’t design their system with YOU in mind.  They designed it with THEM in mind.

Let’s audit what you’re doing right now:

? Are you exhausted trying to keep up with the half-implemented systems in your business?

? Are you tired of hustling everyday just to keep the various parts of your business moving forward?

? Are you left feeling inconsistent because there is too much to keep up with?

? Does your team see how easy and attainable it is to move into leadership roles?

If you answered “yes” to any of the previous questions, it’s time to re-evaluate the tools that you’re using. 

It’s time to stop chasing shiny objects just because it seems like everyone else is doing it.

And yes, your sister director may look good in those faux leather leggings, but it doesn’t mean that you have to wear them. *wink wink*

She may talk about how the Billie razor is ALL THE RAGE. But girl, you have permission to keep using your life-long Venus razor! 

I could go on and on with examples, but the message is clear

Find simple, sustainable systems that work FOR YOU and for YOUR AUDIENCE

You do you, girl!

Ready to level-up your Business?

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