Wake up, feed kids (ahem, dogs), grab a cuppa (or two), shower, get ready, go to work, come home, make dinner, hold a skincare class, take care of the house, work your business, update social media, contact customers, encourage and train team…
Ever feel like you're trying to be all of the things, all of the time, and you're just running out of steam?
Girl, ME, TOO, and I’ll tell you what, it might be time to delegate.
Now, you might be thinking…
- “Oh, but I can do it all and have to do it all–no one can do it exactly the way I would want it done.”
- Or maybe, “Sure, I would love to hire someone to help clean my house or watch my kids for a couple hours so I can have uninterrupted time to focus on my business, but I can’t afford that.”
- You might even feel guilty for delegating, as if it were another way of admitting “defeat” that you “can’t” do it all.
To all the sisters feeling all the feels with me…
…I would implore you to consider the real reason you are thinking those thoughts, and it boils down to fear. Don’t let fear hold you back from achieving incredible goals within your business! I’m willing to bet we all started our business in order to take back some of our time so we could spend more on the things–and the people–we value most. Let’s explore how we can make this business work for us–and not against us–as we delegate the non-income producing activities (IPAs) and laser focus on those activities that do bring us what we want!
As a beauty consultant, you make your money based on IPAs, which can be broken down into two primary categories: recruiting and selling.
Realistically, though, there is a whole other set of tasks that are required in order to run a business, and direct sales is no different in this regard. Regardless of the industry, I would also wager that you didn't start your business because you love posting on Facebook and crunching numbers (although, as a numbers person myself, there is no harm in that!).
You may have started with the goal to make some extra money, build relationships, replace your current job, gain flexibility, make friends, or any number of reasons, but keeping track of invoices, making goodie bags, and contacting potential new customers and current customers was not your “why,” by any means.
Your secret sauce is more likely connecting with and nurturing people.
You're a problem solver, a people lover, and you can make magic happen when you have time to get in front of people.
BUT, if you find yourself running out of time for the IPA's (making the money is key, after all!) because you’re busy with the day-to-day responsibilities of running a business, then sister….it's time to delegate.
To sister #2 from earlier…
…yes, girl, it's an investment up front, certainly, but you need to spend money to make money. You might spend $200 per month for 3 months to delegate tasks like your social media management, newsletter, or unit website, but if you use that time you would have spent doing all the non-IPA work to recruit and nurture just 3 great new consultants who earn their You Can Do It jewelry every month, you have a huge opportunity to make that back.
Let’s look at the numbers:
$600 X 3 = $1800 per each group of 3 new consultants.
- Month 1 = Add 3 consultants ($1800)
- Month 2 = 3 consultants you already had ($1800) PLUS add 3 more consultants ($1800) = $3600
- Month 3 = 6 new consultants you already had ($3600) PLUS add 3 more consultants ($1800) = $5400
That’s $10,800 in sales in a quarter!
At just a consultant level, at a 13% commission, that is a paycheck of over $1400! (Imagine what that number is if you’re a Director!)
And so while our mornings may still look a little messy, and we may very well still need a cuppa or two, by delegating some of the non-income producing activities that fill your day, you can take back your time and live and grow your business like never before!
Let’s make this year the best year yet!
