032. Instagram Strategies to Grow Your with Stetson Patton

Episode Transcript

032. Instagram Strategies to Grow Your Direct Sales Business with Stetson Patton

0:05
You might be in business for yourself, but you don't have to be by yourself. My name is Kelly Lauer Minh and I'm here to help you stand out in a crowded market. Work smarter, not harder. And build a profitable business that lasts a lifetime. Whether you're feeling a little in over your head stuck on the same old way of doing things that you happen for years, or you have a to do list a mile long and just don't know where to start, you're in the right place. Marketing Strategy, getting leads money management, growing your team, the build it like a business podcast is your one stop shop for everything you need to ditch the side hustle mindset and truly build it like a business. Let's dive in.

0:57
Hey, there's Dustin, thank you so much for joining me today on the bill, that lake of business podcast. I'm so happy to have you here.

1:04
Oh, thank you so much for having me. I have followed you for a while on social and so I'm honored. honored to be here.

1:12
Yes, I was so excited when we reconnected because we obviously have worked together before you were my client years ago. And then I saw you pop up on Instagram again and saw the way that you are growing your marketing business and doing Instagram and I was

1:27
like, Oh my gosh, look at

1:29
her how have we not been connected for this time in between. So I'm just like over the moon, thrilled to be able to pick your brain and let you share your knowledge because you know my audience, you've know them so incredibly well. So this is just going to be such a gift to them.

1:45
Thank you so much. Yes, that's what social media is good for our connection. Love it

1:50
being social. Can we get some more social on social media? Right? Well, I would love if you just want to take a second introduce yourself to our audience, you can share a little about what you do, maybe why you love it, and just what's going on in your life.

2:05
Yes, my name is Stetson Stetson, like the hat and like the general. So just like my name, I wear many hats, I do several things. But I do own my own business called socially Stetson. It is a social media consulting business. So I don't promise my customers that they are going to grow their business, what I promised them is that they will grow more confident using social media. So I have a lot of clients who do use it for their business. But I also have a lot of clients who tell me that their grandkids want them to be on Instagram. And there. They just want to learn how to use all the different functions of social media. And so I love that. And I never guarantee anything except for you feel more confident. I love the space on social media. And it just I never knew how much I loved teaching people how to use a fun platform that I've always loved.

3:03
So awesome. I love that so much. I love that you say that your one promise is that you will walk away more confident. That's absolutely amazing. And

3:11
I I say that for all areas, whether you were like you are a pro, I feel like I'm gonna teach you something.

3:19
I love that. That's amazing. And it's true. Like no matter where you're coming from, you will always have something to learn. So that is fantastic. So what drew you to social media? What brought you to Instagram?

3:30
Oh, goodness, well, I guess marketing in general. Like, I took marketing when I was in college, I was a college student. And when I fell in love with marketing and all the marketing classes, I did get to study abroad for a little while international marketing. And that kind of funny. I tell people this I remember it was either my junior or senior year, I don't remember. But when I discovered my space, and I tell people, oh my gosh, friends with Tom on my space before people or people even knew who he was, and I were gonna have my college roommates would walk past my room and just say step 10 are you on that dumb site again, and I would be like, I remember being so intrigued. I had just gotten back from Germany and Switzerland and studying international marketing and here laying in my lap was this platform where you could market and be social with people internationally and I just remember sitting in that chair just being like, this is gonna be big. And soon after that. The Facebook came out I remember when it was just one page yo that that shows my age here. But you know I graduated do I remember exactly when Instagram came out? I was a college cheerleading coach at the time so the college girls kind of kept me young and kept me trendy. So I need the back of my life to keep me current Yeah, so Instagram, I fell in love with it as soon as it came out, I owned a booty at the time too when I was coaching. And unfortunately, we did not know how to use Instagram. There we go, I loved Instagram, I didn't know how to use it properly. And fast fashion kind of became a thing. And this is mentioned on my website at it's kind of just part of my story. But I don't say it was a failure, but our boutique could not keep up with the social media trends. And long story short, we sold that boutique. And that had been my lifelong dream my whole entire life. And we ended up just having to sell it and, you know, dissolve that business. And it still stings just a little bit. But I made it my mission, because we weren't up to date with social media at the time, like how to market on Instagram, because most of the boutiques were, I made it my mission to study it and learn it even more. And just by doing that, I felt like I became the go to person for Instagram and social media, because I wasn't gonna let my business or my life like suffer from not learning. Again, I wanted to stay up to date.

6:15
I love that. And now you get to pass on everything that you learned in that moment to others who could potentially be facing something similar right now, especially given just what's going on in the world. I mean, you have such a huge opportunity to say, Look, I've been there. I know exactly how this feels. Let's not let this happen. And I just think that's incredible.

6:36
Exactly. And I had a client the other day, she watched my training on tic tocs and reels, and she said stuff and she goes, I don't even know how to do a post. How am I going to learn this? I feel like this is so over my head. And I said you're doing the right thing just by taking the steps to to learn it. And here's what I tell people to social media, whether it's YouTube, Facebook, in general, it's always changing. It's always growing. And it's Oh, it can be overwhelming to me who is Yeah, yeah, expert, it can be overwhelming. And so I tell people, like just knowing that it's overwhelming. It's, it's breaking it down piece by piece. Let me just pat myself on the back. Because I am one of the few people who are actually taking that effort or is taking that opportunity to learn how to use it. And not getting mad when it changes because it is gonna change. It's always growing and evolving.

7:38
Yeah, that's the one thing you can expect from social media is there will always be something new. And would we want it any other way to be honest. I mean, think about it. When social media stops changing, it means that we're done, like there's nothing else coming and god what a world to live in, like, No, thank you. I'm all set, keep the changes coming, we'll figure it out.

8:01
Yeah, people would just get bored with it, or, you know, would use it. And I do say marketers are kind of the ones who push people to other platforms. You know, when businesses and Facebook business pages came on Facebook, they kind of push people off of it because people wanted to be friends and family. And then Instagram, you know, more sponsored ads, more people were selling stuff and it became more of a blogger influencer world, and then that pushes people over to Snapchat and tick tock. And you know, right now, those are still fairly new. It's not happening, people. there's not as many people on there, but it's gonna happen. Yeah. And it's those are going to grow businesses and marketers are going to take over that as well, because they're learning how to do it. And then the younger generations are going to find a new app, and a new social platform. So just knowing that that is the evolution of social media, and it's always going to happen and that's why there are social media managers out there. Exactly. pay somebody to do it if you don't want it.

9:00
Exactly low is an alternative. So what brought you to Instagram specifically? Like what makes or I guess my question is what makes Instagram so different from other platforms? Why is Instagram unique compared to something like Facebook or tik tok even or like Twitter, which I guess is one I never used? I have never used Twitter but how is Instagram unique and special compared to those?

9:26
Yeah, well, it's funny that you say like, you haven't used Twitter because I love Twitter for like different reasons. Yeah. And so I love Facebook for a different reason than I love Instagram and whatnot. So I think each platform has its strength, its superpower, and Instagram to me it's superpower is one it can be really addicting. To me right now and just based on the studies that I've done, more people are shopping more on Instagram right now. They are discovering More products. So I recently read an article that said over 72% of women who shopped online, who shop on Amazon, or they buy products online, are using Instagram to find and discover new products from influencers or from. And so when I'm working with people, I think if you have a business where you sell a product, and you're not on Instagram, you're doing yourself such a disservice. Because those statistics are mind blowing to me. And I love to use my mom, she is a prime example. She is in her mid 60s, telling you that because she looks, she looks fantastic. But this past Christmas, it was hysterical. She gifted my sister and I all these gifts that she found on Instagram, I remember she gave us a CBD oil and these CBD lotions. And she said, I follow this girl on Instagram. And she said that this was this and this and this. And then I think we got these, like towels that were made from somebody who was on Instagram. And my my mom's a perfect example. She probably has four, maybe five posts on Instagram. So she's not considered an active poster. But she is an active user. And she's discovering brands and people and products through Instagram. And I think a lot of my clients that I work with, they're so focused on the likes and the comments and the follows engagement, which you know, is great in its own way. But you really need to just be consistent too. Because those those secret followers kind of like my mom are going to try to like know and trust you and they're going to make a decision. Yeah, literally, of whether they want to purchase.

11:54
So true. I call those people lurkers. And they lurk in the background. And they watch and the thing is, is people are so there's like this obsession with engagement. And I totally get why. And I know you know why? Because that's the way that you can really easily measure. Are people interacting with my content? Are people seeing my content? Do they care about my content? It's a really obvious way to measure. But it's not the only way to measure. And it's usually not the most accurate way to measure. So I love that you bring up bring up the lurkers. And you cannot, you cannot. You numbers don't lie. You can't argue with numbers, right? So those metrics that you were bringing up are just I mean, they're mind blowing. And if you walk away from that, it's like, that's a decision you're making at that point. Like, you've gotta if you see the numbers in front of you, you can't argue with them. They are just solid facts.

12:53
Right? And it's so funny too, because recently, this kind of blew my mind Kelly the other day on Instagram. And because I am so social on Instagram, I am pretty much an open book, but I am usually just talking about my business. I don't talk much about personal stuff, but I feel like I don't have much personal stuff going on. That's interesting. And but I had my first like, major anxiety attack the other day, and I just kind of went on social and talked about it a little bit and was just like, you know, if anybody else has these, like, let me know, my inbox was flooded with great advice, great books. You know, it didn't matter how good I'm like, Oh, these people care about me like these people never comment on my business. They never say anything. There were people I got to reconnect with. We're still following go that Yeah, even though I was following my stuff. And then they sent me a message like, Hey, girl, I've struggled with anxiety my whole life. Here's some of the things I do. And they were like, I love watching your content. I love watching your, your Instagram. And it was just it was honestly such a good moment for me to sit back and reflect and say, Okay, this is really sweet. But my marketing mind never turns off. And I'm like, why did so many people reached out? And it is because they can relate. But I also shared something different that people could give their feedback to and so I'm kind of taking what I learned there and teaching my client Yeah, you don't have to say everything wrong. That happened to you. But it's switching up the question game a little bit switching up the polls. Yeah, it's

14:30
like being an introvert in a party. Like, we just want you to talk to us first. We don't want to have to go we're not going to be out in the middle of the room shouting we're not gonna like run up to you. But you know when the right conversation comes up as introverts will chat with you. Now, are you the introvert extrovert? I am totally Yes. So I am definitely the person who's on the other side of the room like

14:53
Oh, do I

14:54
want to like talk to people and it's a little different at business events because I know I'm there with purpose. So it's very easy to go out and be like, okay, we all have something in common. But I always find that at parties I'm like,

15:06
oh,

15:06
what if I'm like the weird one that's here, which is like, totally crazy, right? Like, that doesn't make any sense. But you know, that little voice comes up. You're like, I don't know if I should talk to people. So I'm like, come talk to me first, please.

15:18
I'm totally I'm totally opposite. I'm the girl dancing on the table popping the champagne. Like, I don't care. I'm like, yeah,

15:24
that does not surprise me. Because I can see if we went to a party together. I would follow you anywhere you go. So if you climbed on that table, I would come up there with you. I wouldn't go first though.

15:35
I'd be right up there next to you. As long as you pull me up. Hi, love. Oh, honey,

15:41
the Strength Finders test. Yeah, with my first job. And I knew like I was good at marketing and communications. But with the Strength Finders test, I love that it said I was a networking like, was my one of your strengths. Yeah. And it's sad that like, if you're at a party, and you know, this girl is from Chicago, and you just met somebody else from Chicago. They're like, you're gonna go connect them because you don't want anybody in the room to feel uncomfortable. Yeah. And so I started really thinking about that. I was like, gosh, that has been me my whole life. And I think a lot of that comes from my dad was a college football coach. And he did recruiting a lot. And so I used to go with him on recruiting trips, and we would go and families houses, and they used to feed us spaghetti and brownies, every time spaghetti and brownies not to combine. Every I felt like every house we went to and I remember like being young kid, like dad, I don't want any more spaghetti. Like, just eat it. That's so funny. And so but I used to listen to him. As a football coach, I felt like he was in sales. Yeah, having to sale his self as a coach that he was a family, man. I mean, yeah, he brought that along. And it's so funny, because I remember him to say, you know, my main goal is just make people feel comfortable. And my mom was such a good host, she used to host the football team over to our house for dinner every Thursday night, That woman is saying, Oh my god, and she was she was just such a good hostess. And so I learned so many of my communication qualities, I think from my parents, you know, I took a different business around. Neither one of them were entrepreneurs. But I just saw how they interacted with people. And I love that my business socially great, we have a socially growing membership. But I like to talk to people how to be social outside of social media to like to remember that there's a human on the opposite side of that phone. It's not just for the likes, in the comments, there is a human who's reading your caption, who is watching your real, how are you making them feel? I just I love that.

17:48
Yeah, okay, I have two things. One is funny. And one is just like you hit the nail on the head. So hit the nail on the head. I love what you brought up about being a good hostess and your mom being a good hostess. And I think that if you have one rule for yourself on social media, be a good hostess, when you're inviting everyone to come and interact with your content and inviting everyone to come and follow you. Make sure you're a good hostess once you're there. And if you follow that, if you're just a Good gracious hostess, to the people who are there in your space, I think you're going to be successful. And then the other thing, I'm curious if you've seen this, it's like a meme that's been going around Instagram, and it says something like, um, you know, only 100 people saw that post, like, only 100 people saw that post. But if 100 people walked in the room right now, I would be straight up overwhelmed. I don't know if you've seen that. But every time it pops up, I just crack up something like, you know, that is just so true. It's so true. It's 100 might not sound like a lot when you're looking at these big accounts on social media. But that is 100 humans, looking at your content.

18:57
I haven't I haven't seen the meme. But I've told people that from day one of my training when I'm like if you had 20 followers, yes, 20 people in a room. And it's kind of I love what you said, being a hostess, online because I can. And maybe this is straying away from what we want to talk about today. But I just it's on my heart. I got to share it. I see. I think one of the main mistakes that I see people make who are trying to sell a product is they share the whole catalog they are sharing the whole kit and caboodle. And you know, I used to own a boutique. It would be like a customer walking to the store wanting to buy a dress but I'm using the pants and the purses and everything else. You would listen, if someone were to come into a brick and mortar store, you would say oh you look out for it today. And if she says a dress, you're only going to show the dresses, social media, you don't have that luxury of knowing exactly what they're looking for, but I tell people at a party or at a A virtual event you don't share a single product. So why do you do that on social media? And one of the main things I teach people is take a product or a line, talk about that for two to three months and become the expert in that product. And you're gonna see your sales skyrocket.

20:21
That's exactly right. A confused mind runs away to go find something less confusing. So absolutely true. That's absolutely true. So, okay, we're talking about Instagram. And one of the things that people are always asking about his engagement, and we know that engagement isn't everything. But it is something. So can you talk a little bit about that? How can people start getting more engagement? And do you have any tips maybe that you want to throw out there for the people who are trying to get more engagement just to make sure that they don't feel like that's the only thing that they can focus on to just keep them from feeling so hung up on trying these new strategies? Yeah,

21:02
absolutely. I mean, I could talk for maybe three hours, TED talk on just engagement. I'll try to narrow it down a bit. But some of the top things that I teach my clients is, look at who you are following. And Instagram really does have a cool feature, if you're fortunate enough to have the feature it you know, Instagram doesn't roll their features out to everybody, I know, features, as it will show you for that week, your top 50 least interacted with people. And so to get there, you go to the people that you're following, and it will show you a category least interacted with. And so, to me, I use that one of two ways. One, I go through, I try to do it. Like every other day, I kind of look through that. And I start unfollowing businesses that I'm not really interested in anymore, like, you know, target is never gonna interact back with me. So is it really a good use of like my time to be following the one it's gonna encourage me to shut up, I don't need to do that. And to writing, it does hurt your audience quality, because I'm not really commenting on their stuff, and they're not commenting on my stuff. So it does hurt the audience quality. So I tell people, like unfollow some of these businesses unfollow some of these celebrities, if you really want to go see what they're doing, just go look at their page, but you don't have to be following them. Most of those celebrities have public profiles. And then secondly, if you see a customer or a client, or somebody that would be your ideal customer. And it says least engaged with they've either unfollowed you for some sort of reason. And you never know why. But if you want them to be a customer again, or just kind of get back in your space, go comment, go engage on their post and go, Yeah, like some of their things and just connect with them. I can't tell you how many times I've done that with people who've unfollowed me for certain reasons. And then it's like two years later, and they're like, oh, oh, yeah, we see what she's doing now. Because they're curious, they are going to come look at your page, because they're going to be curious. And you're going to get you're going to get new followers that way or better engagement, because maybe they haven't heard you and you're just they're not engaging them. Yeah, that means they're not seeing your stuff. So that means Yeah, or not engaging with them. So those are the two ways I kind of use that feature. Um, another way to grow engagement is using all the tools that Instagram has to offer. So as I know, reels are very popular. They are kind of, you know, the steroids of Instagram right now. But I still say the backbone of Instagram is in the stories. If the stories to me are still the glue of Instagram, that's what people are looking at the most. And so I try to tell people like post at least four slides of a story daily, and you just you have to because that gets your face back up in front of people and know what stories are come to my group. I'll tell you all about it. But it is important to tell stories and stories too many people just do popcorn post and popcorn stories. Yeah. And that you're going to lose engagement. So you do have to show up I

24:26
love that you've got to show up with a family and it does you have to show up with a purpose. And the the idea of popcorn post which I'm so totally guilty of like don't go look at my Instagram today please. All popcorn boasts but it's true you if you want to engage someone people's brains are wired for stories. As humans we've been telling stories for generations. I mean, before the internet, how did it end before the internet before we were doing anything digital? How did we pass information down? Well, we were passing it through stone stories told from this family that that family, to their kids to their grandkids. Our brains are literally designed to pay attention when a story is being told to listen when a story is being told, and to remember things when a story is being told. So, when you do go on your stories, which I didn't do today, so don't go and look. But when you do go on your stories, if you can tell a story, you're going to be tapping into something that your followers brains are naturally wired to respond to. I mean, that's the most powerful thing that you can do.

25:37
And I don't consider myself a great storyteller. I just don't, but it's something I'm working on. I'm reading books on how to be a better storyteller, because you're right, people remember things. And I know you work with a lot of, you know, direct people in direct sales. And I know when I was in direct sales, and what host parties and events, I would get up there and tell a story about a product, whether it was a customer testimonial, or how I got started using this product, or what it did for my confidence, or Yeah, you know, all of those things. And so people, I think people don't realize that they're already telling stories, but then they're not doing it on social media. And it's just, it's going back to being creative. I love the book, Big Magic by Elizabeth Gilbert. And it talks about the disservice you were doing yourself if you're not being creative, because our brains are meant to be creative, and how she says the universe, but I believe in God and Christ. And I just believe he made our brains he did make it magic, our brain really is Big Magic. And we can tap into it and use it. But it's just like exercise, if you don't do it, you're not going to be good at it, it's going to be harder. So the more you're using your creative brain, and the more you're trying to think about the marketing things of social media, it is gonna become easier.

27:07
Yeah, that's such an important lesson to walk away with, I would have never considered I always enjoyed writing, writing was something that I always liked to do growing up, didn't do it at all throughout college, started my business and didn't, it wasn't the same, felt different. And so when I started my business, I would have never considered myself a strong writer in that respect. And I certainly wouldn't have considered myself, someone that was a great storyteller. And now one of my services is literally writing social media captions, that are designed to tell stories for people. And the interesting thing that happens, because of that, I'm bringing that up for a reason. The interesting thing that happens because of that service is that people often say, you know, I just can't write like you. I can't tell stories like you. And that's just not true. You absolutely can. Because when I started, I was saying the same thing. But you're never gonna get there. If you don't do it regularly and consistently. And intentionally knowing what you're going into it trying to do, knowing what the end result is that you're trying to get to, and just looking for those stories in your life that can help you get your point across. That's all it is, like, what's the point you're trying to get across? And how can you What's the analogy you can use to help someone understand that, but you have to work at it, you have to, you have to practice you have to practice because I would have never considered myself a strong storyteller. And now I'm telling stories for other people. So you can absolutely you can go full circle,

28:50
I did it.

28:52
And I love that because I You said you enjoyed writing and stuff. I was always better at math. And I used to tell myself, like writing is not my strength. I hate writing. And but it's funny when it came to Instagram captions, I never kind of stressed about it, I just kind of you know, threw spaghetti at the wall to see Yeah, it's gonna try things and just tried some things. But I can think my words sometimes better than I, I use the text to talk feature whenever Yes, captions. And then I just go through and edit it. And to me, that's so much easier because I get writer's block if I'm just going to try to type something, but if I think out loud, and I know voxer is a great app to do that in it will transmit transcribes for you. So then you can just copy and paste. So you can do that. But I I love Marie Forleo she has a B school and I follow her on Instagram. And she loves writing and doing copy content. And she says girl, even if you write one sentence, you're a writer, you are a writer and so on. Every time I get frustrated with like writer's block, I think to myself, I'm a writer. I am a good writer now because I wrote a sentence. And so everybody if you can write your name in it, yes, you are a writer.

30:13
Yeah, I completely agree. And often it's, it's our own heads, like we get in our own heads about things. So you just have to tell what's the story in your head, that you're telling yourself and go ahead and tell yourself a different story? Because you can absolutely do it.

30:27
And people people tell me they're boring. They're like, I don't have stories and boring. I was meeting with one of my clients, I'm gonna send her this podcast. She made my day. She was one of my favorite clients. She just had great energy. And she was like, stats, and I'm boring. I have nothing to talk about. I knew from her energy that she was not No, yeah, you have more to say? And she says, I said, well, what's something you do daily that you could talk to your audience about? She goes acid and have conversations with my blue fish Bluey. And that is hysterical. I want you to let your audience know that you have a conversation. I said, film yourself having a conversation with your fish. You said nobody wants to see that. I said, Oh, yes, they do. We all want to see that. He's yet to do it. You know, it's funny, I kept watching the craziest things. I don't know why. You know, our brains watch what we watch. We're all intrigued by different things. What do they call it? Like the satisfying videos like tasty food? Who would have thought that watching people cook and make recipes? Yeah. So

31:28
yep, it's like, have you seen the ones where people are just like squishing paint on like a white piece of paper? The oddly satisfying videos like what like, what is that even a video of it's an upclose video of just paint, and nothing else? Like how is that popular? But it is it really is.

31:44
I watched this one that I love. It's like this machine that squishes things like it just like power. Like I've seen it, my bowling balls and slime. And I want to see how things explode. Yeah, yeah.

32:00
I know exactly what you're talking about. It's so funny to watch. And it's like, my husband, I always say it's like a like a train wreck. You can't look away about things. And that's exactly what it is like, you have to know, like, what's going to happen when that basketball gets switched, like what's going to go on. But it just goes to show you that the most mundane things to us are so interesting to other people, because it's just not what the other person is doing. Why do we watch reality TV, because we just want to see other people's lives. We want to like peek through the the keyhole, and get a glimpse into what's going on. We all want to either be affirmed that we're not the only weirdos, or we want to be entertained by what someone else is doing. And it doesn't matter how mundane your story is, you're going to do one of those two things, you're going to entertain the person in front of you, which is great. Or you're going to affirm that they are not the only weirdo in the world. We're all equally strange.

32:57
I have a friend and client she makes clay jewelry, and it's beautiful. Her work is amazing. And I would I bought from her and I went to go pick up my jewelry and at her house and she lives out on this beautiful farm and there was chicken and cattle and tractors and I was just in awe of her life. And I told her I was like Katie, you have to start talking more about the fire. show these chickens in your Instagram. And she laughed. She was like, why would people care about that? And I said, I care because I'm curious. I said I'm never I'm a city girl. So yeah, we're gonna live where there's chickens and cows. And I said, I'm just interested that there are people that do that. And I said, I'd like to learn about it. And so she started doing that and her Instagram. I'll give her a shameless plug. her Instagram is YouTube. And Deuce she has the best story coupe induce, and a percentage of all of her sales goes to the North Carolina agriculture. So Oh, that's cool. So she's been really fun. She's been so much fun to work with. And I just, I'm in all of her chicken and cattles and her whole farm life.

34:09
Yeah, that's super cool. I would totally do that. If I could we move too much. But I keep telling my husband like when we stop moving around so much making it like chickens. Like, the whole yard can be a garden and he's like, okay, we're gonna just keep on moving.

34:25
Yeah, my boy, my boyfriend would love to live it on land with chickens that that's his dream life. Oh my god. Like we're like Green Acres because Give me the city.

34:35
You have to have the really nice house and then just give him the yard. You're like you want it you take care of it. But I'm gonna be in this amazing house that we're in. Yes, exactly. I love it. Well, before we wrap up, I would love can you share what three takeaways that you feel are most important for every listener who's who's here with us right now. It could be maybe just things that We've already talked about or if you want to share, like, what are three things that everyone should go out? And do? You can take this anywhere you'd like. But what three things should everyone walk away with?

35:09
Yeah, my number one thing would be just to take action. I find a lot of people who just freeze they they're not sure what they're doing. So they just wait and wait and wait, and nothing gets done. So my number one thing is just take action, because it's the only way you're going to learn baby steps. And at least by taking action you're going to find out or like, learn what you didn't know. Yeah. Or you're going to learn what questions you have. So just taking actions. My second thing would be, don't let your phone control you control your phone. And that doesn't just mean by posting that means by the time that you're on it, you are in control of that. And you're in control of who's following you who you're following how social media is making you feel. You're in control of that. And sometimes that starts by just unfollowing people if they make you feel icky. And it should bring you joy. If social media is not bringing you joy, you're doing it. Yeah, I love that tip so much. That's what it's here for so good. And the third thing would be to have fun with it, find a girlfriend, find a partner, get some pictures, take a picture of your coffee, just post it, you know, just post a picture of coffee and see what happens. See, see who does it. So those are my three tips.

36:30
I love that and I'm going to just challenge everyone right now. Wherever you are, find something in the room you're in if you're in a house, in the house, hearing wherever you are, go within like 25 feet of where you're standing and take a picture of something posted on social media tag Stetson and I I'm anchor design CO and Stetson, what's your Instagram?

36:50
So it sets in like my name Stetson K. Patton. Yeah, I would love to see what's your favorite thing in your house? Like what brings you joy?

36:58
I love it. Okay, so that's everybody's challenge. You've got your three takeaways, you've got your challenge. Alright, Stetson. I want to do some rapid fire questions. These are like three just for fun questions. And I'm just so curious what

37:10
your thoughts are. So

37:11
first, rapid fire questions. What is your favorite business book? Oh, God, I know. He already talked about books too. So I'm going to tell you can't pick that one.

37:21
Gosh, I know I'm probably going to like mess it up. I do love atomic habits. That one. And that one, because I know I personally need to work on habit. So that that one if I can't Yeah, but I do love Big Magic still. So I already mentioned that. Atomic habits is up there. Love

37:42
that. That's so funny. So atomic habits. I have kind of a funny, very short, funny story story about that. I have known about atomic habits for years and years and years was one of the first books that I heard of when I started my business. I knew exactly what it was about. Because you just it's pretty obvious from the title and you read the back cover, it's even more painfully obvious. And I avoided it because I knew exactly what it was about. And I was like, I am not ready for this. I'm going to hear it and I'm not going to fall off. I avoided it for so long. finally read it a year or two ago. So good. So even if you're not ready for it right now, I totally get that I wasn't. And I bought it and I just like left it off to the side for years. But everyone should read that book. It's a game changer. It's so

38:29
business a good one just to come back to when you are struggling with habits because it does and gets you back in that mindset. Yeah, absolutely. Okay.

38:38
So second question is, is there a tool or software in your business that you can't live without?

38:45
Let's see another hard one. I know.

38:50
I write.

38:52
But I probably use Canva the most more, or all of my businesses and I teach people I have a lot of people say that they don't want to show up on camera and they don't want to take pictures of themselves. And I just tell them like you don't have to. And that surprises people you can create your own brand in your own voice just drew creating graphics on Canva if you want to see more pictures of your house, like the home edit became really popular, which is showing their home organizations in pretty colors. They're very popular now. We all know who their faces but at the beginning, they weren't on the camera much So yeah, Canva Canva would have to be mine. I just kind of love it.

39:33
I love that I use Canva on a deal. It's constantly open. So yeah, 100% endorse. Okay, last one is what's your favorite thing to do when you're not working to unwind?

39:45
I mean, I love going out to restaurants trying the new new scenes. I do love, love, love to travel. I miss international traveling. I haven't been anywhere international and quite a bit But traveling and if I'm not traveling, I guess the question was to unwind. So I'm a movie buff. I am such a movie buff. I love to do nothing. I really love to do nothing. I love to curl up in my blanket and watch movies. And all by myself. Sometimes it doesn't matter. I just I just the the rest and relaxation of relaxing.