Pages, groups, timelines, oh my!! You know social media is important, you know you need to show up if you want your direct sales business to grow, but where? Instagram? Facebook groups? Your personal social?
Today I brought in social media growth expert Brtittne Ash to help you learn which platform is going to give you the biggest bang for your buck so that you can confidently show up on the right social platform for your business.
Prefer to read, blog post style?
025. Instagram vs Facebook: Which To Use For Your Direct Sales Business with Brittne Ash
Well hey there friends welcome to another episode of the build it like a business podcast. I'm so happy that you're here today. Before we dive into today's episode, I just want to take a quick second to invite you to download my free lead generation framework hot leads on top at Hot leads on top calm. The truth is you can't sell to people who don't know that you
But getting new leads, it often doesn't feel like a walk in the park. Where do you find people? What do you say to get them interested in your business and what lead gen methods actually work and which ones are a waste of time? Well today, the mystery ends. Hot leads on top is a four step framework that will teach you how to attract qualified people who are a match made in heaven for your business and products. it'll teach you how to transform your leads life so that they keep coming back for more over and over again. It's also going to teach you how to get strangers to give you their contact info without being spammy or creepy. And it's also going to show you how you can convert those hot new leads into happy paying lifelong customers. So if you've ever wished that you had a steady stream of leads flowing into your business, this is for you. And you can download hot leads on top for free at Hot leads on tap.com. Alright, now let's go ahead and dive into today's episode. You might be in business for yourself, but you don't have to be by yourself. My name is Kelly Lauermann. And I'm here to help you stand out in a crowded market. Work smarter, not harder. And build a profitable business that lasts a lifetime. Whether you're feeling a little in over your head stuck on the same old way of doing things that you happen for years, or you have a to do list a mile long and just don't know where to start. You're in the right place. Marketing Strategy, getting leads money management, growing your team. The build it like a business podcast is your one stop shop for everything you need to ditch the side hustle mindset and truly build it like a business. Let's dive in.
Hey there, Brittany,
thank you so much for joining me as a guest on the build it like a business podcast today. I'm really excited to have you here. So we can talk all things Facebook and marketing and social media. Thank you. Thanks for having me. I'm excited to be here. Can you just tell our audience a little bit about you know who you are and what you do, you can even share a little bit about how you get started if you'd like to.
Okay, great. So I am an Instagram business coach. I primarily work with network marketers who have a beauty business, I actually have had my own beauty business for almost 11 years now I started out as a Mary Kay consultant. And so I had my I've had my Mary Kay business for 11 years, and I decided to take my own business online. So then the funniest thing happened when I started taking all those courses. And I started learning about social media, I fell in love with digital marketing. And I decided that I wanted to pursue that career myself. I'm all about helping people learn how to work less, but achieve more using digital strategies and social media marketing.
I love that that is exactly what we need right now. And I can totally relate to starting your business in social media after having use those same strategies for your own business. That is where anchor design ko was born. So definitely can understand that. So I'm really excited to talk about business pages or business Instagram accounts versus like your personal timeline, your personal profiles. And this is one of the questions that I actually get quite often is just, what's the difference between all of these? Do I need them all? What is the point of having all these different things that are even all within one platform? And it's totally confusing, especially if you're just getting started? And so I love to just go through what's the difference between groups and then these business pages that we have on these personal timelines and profiles that we all use?
Sure, I love, love, love this topic. It's probably the most common question that I get asked, what should I be posting Where? And So first, let's let's get a definition of what these different accounts are. So first thing you've got your personal accounts, right, like your personal Facebook timeline or a personal Instagram account. So whenever I refer to personal accounts, that's what I mean. I mean, your accounts that maybe you had even before you started a business they were where you posted about your life and your family and your friends and things you were doing in your life. Then we have our business accounts and that would be a Facebook business page, or Facebook, or I'm sorry, an Instagram business account. Okay, and unlike your Facebook timeline, which is friends where you friend request somebody, and where you have friends there, and it's a reciprocal relationship, your business accounts are more on followers and likes. And I know, Facebook is changing it from likes to followers now, but, but it's more based on followers where people are just following your business. So that's what I mean when I say a business page or business account on Instagram. And then the other platform would be a Facebook group, a private or a public Facebook group where you're also posting on there. And so a lot of people they ask, what do I need to be on all three? How do I use all three? What do we put what am i posting? Well, the way that I like to explain it is you probably have, you most likely have three, maybe four different audience groups. Okay, so I'll explain what they are. So audience group number one would be your warm market, those are your family and friends, those are the people who already know you are interested in your life are interested in who you are. So you've got your your warm market there, you've got your current customer base, people that you have you are serving with your products, or you're serving with your services. And that's your current customer base. If you're in network marketing, you probably also have a team, right, so you have a team that you're working with. And finally, you have people who are potential leads, people who you aren't working with yet. All four of these audiences need different content. And they need different there are different purposes to the content that you are posting. So for example, let's talk about your personal accounts. Because most people have a personal account. Most people when they think of social media, they're thinking about their timeline on Facebook, or they're thinking about their personal Instagram, where they're showing their life. So these accounts are going to be people who are your family and friends, the people who know you and the people who are interested in your life. Your goal for these people is you want to get them curious about your business, you want to get them asking questions, you want to get them seeing the aspects of your business and being and kind of spark an interest with them. The caveat here is most of them are friends with you or followed you. Because they care about you. And because they care about your life, and they didn't really sign up for your business posts, they didn't really sign up to learn about your business and learn about your the people I work with, you know, Mary Kay consultants didn't sign up for the beauty tips didn't sign up for learning about the business opportunity. So what you want to do in your personal accounts as you want to be showing your business as part of your life, think more behind the scenes, you're going to show you going to company events, you're going to show you earning prizes, because that's who you are. And it's an aspect of your life and who you are. And through that, those are curiosity posts that will then create interest in what you're doing. But what you don't want to be doing on these accounts is selling. Yeah, you don't want to be promoting your stuff, the net sign up for that stuff. You don't even know if they're interested in that stuff. You also you don't know if they're even interested in your beauty tips you can be you got to be more subtle in these accounts, to get them to say, Well, what is the business that you're doing? What? Oh, what is that lipstick shade that you have? Where did you get that? Okay, so curiosity is the name of the game for those personal accounts. Okay, then you've got your Facebook groups. And there's a reason I'm kind of going out of order here. But then you've got your private Facebook groups. And these are for the people who have already said, Yes, I want to work with you. These are the people who say, I want, um, I want help in an area of beauty, or I want help with my business, if you have a team, and they want very specific content there, they want to know about if it's your Facebook group for your customers, they're going to want to know about more products, this is where you're gonna be posting your sales posts, they're gonna want to know about the specials you have going on, they're gonna want to know about the promotions you have going on, they're gonna want to know about new product releases, and how to use new products. And that's where you're going to be posting this stuff within these groups. Because this is already a captive audience where you are their only consultant or sales rep for that product in that group. So they've already said, yes, they want to know about those things. Same thing with your team group, you're going to be talking about company promotions, you're only talking about different incentives you've got going on, and you're gonna be giving them training here. So you don't want to be posting you're not gonna be posting the same stuff in your customer group that you're posting in your team group. Right? So you need those two separate groups there. Now, let's talk about the business accounts. Because business accounts are a great way to reach the people who don't know you yet. Yeah. And you this is your lead generator. And what you want to be doing is you want to be attracting the People who are already looking for what you have to offer. And here's the beauty of these accounts. And I am going to talk, I will mention the difference between a Facebook business page and Instagram business account, we'll ask that a lot too. But with these accounts, you want to be attracting people who are looking for your expertise, who are looking for help. And in order to do that you're not going to be selling,
what you want to be doing is you want to be giving lots of education, lots of tips, you want to be attracting the people who are looking for how to create a skincare routine. And then you're going to sell them a product later, you know, but you're going to look for the people who are looking for how to match their foundation. And so you do a post that shows them about how to match their foundation. So education is is really the name of the game in these types of accounts, because you're going to attract the people who are looking for education, they're now with a Facebook business page. I'm a big proponent of Instagram business. And here is why your Facebook business page is great. But it's more like a website than a social media platform. Yes, it's one way. And so just like if you have your own personal website, or you, you, your company gives you a website, unless you're paying for ads on Google, like SEO ad ads that you could be sending people to your account, you're really responsible for getting people to that website. Yeah, so you have to drive your own traffic there. That's how a Facebook business page works. So unless you're paying for ads with Facebook, to drive traffic to your Facebook business page, Facebook isn't going to do it for you. So it's your job to send people there. So think of your Facebook business page. It's more like a website, it's a hub of information. It's great the way Facebook presented. I mean, you can book book appointments with people. Now you've got events on there. I mean, it's fantastic. It's a great website, but you need to think about it as a website and don't rely on it as a means to show your posts because they're not going to get seen unless you're sending people to them. Whereas Instagram business, Instagram, does everything we hoped our business pages on Facebook, right? Instagram business accounts are going to send your content out to the people that the algorithm thinks would be interested in. Yeah. And they're going to end Instagram is designed to bring people outside your network. So that's why I'm a big fan of Instagram business accounts. And I'm because it's a great way to get lead generation. So I know I went really in depth with that one question, but super passionate about that, that whole strategy there?
Yeah, absolutely. And one of the things, there's two points that I want to like, bring back up, one hopefully won't forget the second one. I'm done with this. One is, this is why it's so important to know who your ideal customer is know who it is that you're trying to serve. If you're in the beauty industry, that doesn't mean that you're just going to serve every single person who has ever put makeup on their face, right? Are you serving the people who want like these really glam looks? Or maybe Are you serving the women who are dealing with aging, maybe they're in their 70s or older?
Those are two totally
different people. And so your content that you're posting needs to reflect the person you're trying to attract? What would they be interested in. And so on Instagram, you were saying that Instagram is actually a two way street versus pages on Facebook, which are one way you can't really go back and forth on Instagram, Instagram is going to take your content, it's going to put it out in front of people who it believes will be interested in your content. That's how the algorithm works. Well, your content needs to actually be speaking to somebody in order for the algorithm to know who to put it in front of the more specific and targeted your content is, the more likely you're actually going to reach people who are interested. And when you reach those people, the clearer it's going to be that you are the right person for them that they are going to click that follow button faster than they've done anything else. Because you know who you're talking to. And you created content for that one person. And so, as you were talking, that was the very first thing that immediately like Yep, you've got to know who your people are. And with that, know that when you're using that personal timeline, so maybe it's your personal Instagram or maybe it's your personal Facebook page. You are building curiosity and you're attracting people, but be aware that you're most likely not friends with only your ideal customer. Right means there's gonna be people who just don't care about your business and that's totally fine. Like it's totally okay. We don't want to attract Those people because they're not going to buy from you anyway. So it's okay to not attract everybody. But I love the way you just explained groups and pages and timelines. And the difference between Instagram and Facebook. And that one way street versus two way street. That's absolutely fantastic.
Yes, and I 100% agree with you on finding that target audience. Yeah, I feel like that was the biggest thing that that clicked for me that really gave my business a jump was when I first when I really realized who my audience was. Yeah, and one of the benefits of Instagram, and you kind of you kind of started there is that you can actually curate your audience to be the people who are interested in your content. And the way you do that is by post, you post the content that will attract the people who are interested in your content. And then you post more content that interests those people. And so you can actually create an account of people who are raving fans. But when you're mixing your audience, when you're mixing and you're doing different things for different people, it's really hard to curate that audience because people are following you for different reasons. And I love the way that you explained it, you just made that so clear, that we do have to be having a specific audience. So I think a lot of people when they think of social media, they think either influencer accounts, I've got to post every moment of my life, so that people see how great and wonderful My life is. That's attraction marketing. And that's a fine strategy for your personal accounts, as long as you are posting actual personal stuff, and not just all about your business. And in order for those to work, by the way, you have to have enough people who are interested in your life. No one cares about a stranger does not care about your Mary Kay life, a stranger does not care about what prizes you've earned a stranger doesn't care who you're hanging out with that a company about. The other thing is, is they think about products, products, products. This is the product I sell. This is the lipstick shade I love. This is the skincare, I use all that product product product, and instead and I don't know the equivalent in other businesses, but I tell people think of your social media, like a bridal vendor event, not an open house. Okay? Yeah, yeah, for us. We do our open houses around the holidays, where we have all our products out, and we invite just our customers and they can buy products on the spot like a store, right? Yeah. If you are running your bid your social media like that, you're just setting yourself up for little bitty purchases here and there, if any at all. Because you're giving people too many options. And you're you're not giving them enough value. And you're showing yourself as somebody who's just selling, but instead think of it like a bridal vendor event. So this is why I say this, because at a bridal vendor event, we do not sell products at a vendor event. We're not allowed to it's against our contract, we only go there for and Kelly, you know this, what do we do with lead generation? networking? I agree. So we're there, we usually have like, some sort of incentive, where they fill out a lead sheet, and then we contact them later to book them. So you need to be thinking about your social media as a lead generator to get their information. And then you book them off the platform, or you book them in dm, or you book them at one of your virtual events. And the same thing with a bridal event. And I love this analogy as well. When you do a bridal vendor booth, you are there to find one type of person. Yeah, a bride, or even a mother of the bride right to help with. And you're going to offer things that are specific to brides. So you might be doing the same skincare class or makeup class. But you're going to tailor it to the brides if you're going to call it a bridal beauty event, right? Yes. It doesn't mean you don't sell to other people that aren't brides. It doesn't mean you don't talk to your neighbor, about your products you sell because she's not a bride. Right? It just means that one avenue of leads that one bridal vendor event you are looking for one specific lead, you've got to stick to one audience on one account, so that you know what content to be creating for them. Yeah,
yeah, I love the way you were talking about how, if you have too many mixed people, like too many people interested in too many different, too many different topics, it's going to be hard to actually reach the people you want. And that's a really good way to think about how the algorithm actually works. Like I know the algorithm is a mystery. And Instagram gives us no information about it, right? Like Facebook doesn't give us any information about it. But here's what we do know about the algorithm. The algorithm, its only job is to keep people happy on the on its platform. So if it's the Instagram algorithm, its only job is to make sure that users on Instagram are happy. How does it make them happy by showing them the content that they're interested in? If your content is so diverse, that it really isn't interesting to any one person, the algorithm is going to have a lot of trouble understanding who it should show your post to, and therefore, it's going to show it to less people. Because when your content is so mixed of all these different topics, that it doesn't, that the algorithm doesn't know who to show it to, that makes the algorithms job of keeping people happy and entertained really hard. So that easier, you can make it for the algorithm to do its job, which is to make people happy to make people feel entertained, and ultimately keep them on the platform. If you want to be able to do that, you've got to have targeted content. And that doesn't mean only ever posting one type of content, it doesn't mean the only thing you post is pictures of products, or the only thing you post is, you know a tutorial on how to do X, Y and Z. You want to diversify your content in the way that you're reaching the person versus the topics you're talking about. So your bride might want tips on doing her makeup. But you know what a bride who is doing makeup might also be interested in she might also be interested in something to do with fashion. Or she might also be interested in something to do with health, and all these other things that come with being a bride. So think about it that way diversify within your one umbrella versus having like a million different umbrellas. And I thought of a really funny, maybe hopefully this will actually come across like people understand what I'm talking about here. So if you're listening to this right now, and you do get it, please message me and tell me that I'm not totally out to lunch here. But this is the funny analogy that I came up with, it's kind of like coffee, when you're brewing coffee, you need a certain amount of grounds certain amount of water, and then you get amazing coffee and it's delicious. And then you're addicted to it, you drink it every single morning. But if you have too few grounds and too much water, your coffee is going to be weak and disgusting. And you're never going to want to drink a drink it again, if you have too many grounds and not enough water, it's gonna be oversaturated. And it's going to completely repel you because it tastes so gross and bitter. And it's exactly the same with your content. If you are all products, all sales all the time, you're gonna push people away. But if you have such broad topics, that no one really understands what you're all about, they're just not going to be drawn to you because they don't know why they should be. So hopefully that analogy makes some sense. And if it did, I want to know.
we talked a little bit about the difference between Facebook and Instagram. And you sort of alluded to this, but I'm curious about your thoughts about the inter I don't know if this is word interchangeability of Facebook and Instagram? Do you think that if you're not currently on Instagram, you could just use a page instead? Or use something else on Facebook instead? Or do you really think that you should be using Instagram specifically, when it comes to those business pages? Can
you just talk about that a
little bit more? Well,
I know what I'm gonna say, I'm gonna say, I'm gonna say you're missing out if you're not on Instagram. I don't think that Facebook offers an equivalent to what an Instagram business account offers. Yeah, I don't think you're going to get the reach and the visibility on Facebook, that you will on your Instagram business account. Um, and the thing is, Facebook and Instagram are very different. And I think a lot of people think that the same thing. I think a lot of people start off, folks, and they go to Instagram, and they're just posting their Facebook stuff on Instagram. But you got to remember that there's not only are there different parameters, and just technical stuff on how the platform is run, and that, but there's a different culture. There's a very different culture on both of them. For example, on Instagram, commenting on someone's post, who you don't know, is a very big part of Instagram culture. People want comments. They want to be reaching people they don't know. So if you're using someone's Facebook post, people get a little like, Who are you? Why are you coming? What do you want from me? and Instagram also, um, well, Instagram also offers some, some tools that we don't get on Facebook. So for example, I do a lot of carousels, carousels I love carousels. They are like a slideshow on a post and it's a great way to give great information in a very quickly consumable way to your audience without having to do a video on it. I love doing video. Sometimes it's just not the day to do a video. So I love carousels for that, because how Instagram posts a multi picture post, you can swipe through like a slideshow. On Facebook, it posts it like a grid. So you don't get that same effect with that super awkward. It's super awkward. And you're seeing all the pictures at once versus in one sliding carousel. Yeah. And the other thing is, is, we got to talk about Instagram reels. If we're going to talk about Instagram, we got to talk about reels, and that they are the hottest thing on social media and the hands down fastest way to grow your audience. I don't know if you know this stat Kelly, but eight people who use video in their social media regularly and consistently grow 800% faster than people who don't, I did not know the statistic. Yeah, that's amazing. And the reason for that is video they can know like and trust you faster, because they're actually spending time with you and seeing who you are. But Instagram especially but all the social media platforms favor, the algorithm favors video. And with Instagram reels being such a bingeable content and really having its own export. People can get a quick 32nd view of what you offer. And you will send so many people to your account, a single post on fate on Instagram. Now what I mean is a single image. Yep, you're going to get what, okay, let's say you've got an account of say 300 people, you're going to get about 50 to 60 views on that post. Maybe if it's good. If you're using hashtags, maybe 100 people maybe in Instagram real you could be getting 1000 2000 3000 views of people who've never seen you before. Now come into your account. Yeah. And that is that is huge. And so yeah, well, I do believe Facebook has its place, I have a Facebook, I use it, you know, for different purposes. And and Instagram really offers you a lot of great tools to reach people who you don't know. And I mean, Instagram stories, too. You can have a personal one on one conversation with somebody, and you're having that one on one with hundreds of people. Yeah. And all the engagement buttons that send people write their messages. Yeah, people just clicking on a yes or no with a poll. I mean, that's brilliant. And there's such great tools for us to be doing rather than Facebook, we have to constantly be posting these salesy posts to get people seeing our stuff. And I don't know about you, but I'd rather get more bang for my buck, for you know what I mean? Like, so that's why I'm a big proponent of Instagram.
Yeah. And I feel like when I think about what's the big difference between the way we're going to use Instagram and the way we're going to use Facebook. So Facebook, it's really this Facebook groups, our timelines are great, our personal timelines are great, but it's really all about where's our where's our people who are interested in our businesses, right? So on Facebook, it's the groups for me that really do it, because that's where you're nurturing your audience, you know, let's say. And then on the flip side, Instagram is all about that outreach, that drawing people in that getting leads. So let's say on Instagram, you're sharing your lead magnet, someone signs up for your lead magnet, because they found you through Instagram, well, your lead magnet can now direct them to your Facebook group. And so that creates your funnel, you can think of your it's a funnel, it's a customer journey, it's layering, it's whatever you want to call, it's all the same thing. It's all what's the steps that they go through, in order to get to whatever you want them to do, which often is a sale. So it might be find you on Instagram, follow you on Instagram, interact with some of your posts, then they finally click your link and bio, download your lead magnet, your lead magnet delivers that hot impact of value and directs them to your Facebook group. They join your Facebook group, and now you're nurturing them eventually from your Facebook group, then you can sell to them. So it's all about they connect, but they really serve different people. They serve different purposes. And they help you in different parts of your business. And I really think you need both. But knowing what the purpose for each of them is because it's going to be a lot harder to do outreach on Facebook. There are strategies for that. But we won't get into that today because it's like a whole topic in and of itself, their strategies for that. But Instagram lends itself to those outreach strategies. It's made for those social conversations with strangers. So I agree with absolutely everything you were saying.
Well, and you know, with that sales funnel thing, a sales funnel is so important. And we do that I teach this to my students. We do that in real life. A sales funnel is not necessarily just a online Yeah, everybody goes through a customer journey. So I like to use it, let's go back to that brighter bridal vendor event. Example. So you meet somebody, you outreach to them, you're at a bridal vendor event, you build that relationship, you network, and then you get their information on a lead slip. And then you go home that day, and you call them and you book them for your, whatever your initial thing is, for us. It's a skincare class or a facial, which by the way, is a lead magnet, it's a free value we are giving them, right, so we get them to our skincare class, and we sell them one specific thing. You don't hand out a catalog there, we don't say here are all of our products, because there's just one or two things instead. And at least this is how we do it in Mary Kay, you do a skincare class and you direct them to one thing, which is our skincare. And then once they get in as a customer for our signature offer, then we introduce them to everything else we have to offer. But the thing is, we're doing that on social media. And this is the biggest mistake that I think network marketers are making on social media is they're going for the little sales, they're going for the just the product sales, and then they put their link in their in their post, which by the way, there's a huge, there's so many things wrong with putting your LinkedIn. But they put a link in their posts. And they're just like, click here for more info. There's no relationship built. There's no nurturing, there's no customer journey. There. It's just and you might sell one or two things on your website, and there's no loyalty. Because the next Mary Kay consultant, they see posting something great. They're going to order from them. Yeah. But when you go through that customer journey, and I think a lot of people avoid the customer journey, because they think it takes too long. And you're right, there'll be some people, they need to take months to go through that whole journey. But there's some people if you are really good at targeting your content, that that's a 24 hour turnaround. Yeah, because they're ready, they're hot, they are already looking for what you have to offer, and you just spoke their language. It's funny about at least at least three, four times a week, I get a message in my DMS that says you are the answer to my prayers. And that's not me bragging on myself, that's me saying, I was already looking for you. You think you found me. But my stuff was out there to go find that very person who had been praying for a strategy to get leads for their business. I was already that was strategic. And you know that you've hit the nail on the head, you know that you found your audience when they are saying you're the answer to my prayers, or when you do a video and they say I feel like you were just talking to me.
Yeah. And that's how it should be that when that happens, that's when you know, you found you know who your ideal customer is. That is, every single person should feel when they're reading your content, when they're watching your videos, whatever they're doing, if they're interacting with you, they should feel like the only person in the room. That's how important they should feel when they're interacting with your content. Oh my gosh, so good. Okay, I have one more question for you. Before we wrap up. What? This is a loaded one. So are you ready for this? What three tips or strategies or action steps? Do you think that every listener should walk away with today? If they walk away with just three things? They can even be small? What would you want them to remember leaving this episode?
Okay. Number one, is to have a separate account, a business account for lead generation, and I recommend it on Instagram. So that is just to attract people who are looking for their business. So that is one you need to have that accountant needs to be public. By the way, nothing is private on social media on private accounts. So if you don't want people to see it, don't post it. So it should be a public business account, where people can find you, too. And you know, I love it, because you kind of touched on this, too, is to start to stop speaking in first person and start creating content that speaks directly to your audience. So instead of saying something, and I call this arrows in versus arrows out in arrows in post would be something like I love this new lipstick shade. And arrows outpost is in second person where you're speaking directly to your audience. So they feel they're the only person you are talking to. And you say here's how to find your perfect lipstick shade. Or instead of I'm I'm looking for 30 faces in 30 days someone helped me with my contest, instead being like, Are you sick of trying to figure out what skincare you should be using? Let's get together and let's chat about customizing a custom skincare routine for you. So you see how do you focus? It's all about them and it's about making it focus on them. So So number one is a business account. Number two is stop talking about yourself and start speaking directly to your audience. Yes, and The third one is Hold on. Oh, this one. The third one is this is to stop leading with the products and start leading with a problem. So here's what I mean by this. In so many posts that we do about our products, we start with the product First, we usually go product features and benefits, why I love it. Yeah, and click my link for more information. So for example, let's say you're selling a charcoal mask, you might say, here's our deep cleansing charcoal mask, it cleans out your pores soothes your skin and it absorbs twice, three times its weight in impurity, so it's going to pull out blackhead gunk. Um, I love this product, because it's such a My skin feels soft and smooth, and I feel refreshed every time I do it. I don't know, I'm making this up out. Yeah, you can click this link. Okay. So that is a typical product post as a typical format, okay? Instead, start with the problem your audience has. So instead say, Are you sick of adult acne breakouts? Try you and then you give the solution, try using a charcoal mask. Tell them what the charcoal mask does how to use it, use it twice a week after cleansing. And stop saying why you love I mean, I guess you could add it if you wanted to. But you could say you're gonna love that because it will do this. Yeah, and then the call to action. Instead of sending them to a website where it's so impersonal start a conversation, your call to action instead of Click here for more info should be DM me For more information or to help customize a skincare routine for you. Or if you want more information on this comment, tell me more below. And let's chat. So you're you're creating the conversation. So start with the problem. Every time you you are cultivating a post you are creating a post, think about what problem do I want to solve? And what product solves that problem? Yeah, instead of here's the product sale sale sale sale sales, click my link.
Yeah, I have a really easy way for people to remember that third one. And that third one is so important. It's so important, like everyone needs to remember that. Alright, here's a really easy way to remember it. That's actually called the past framework pa s problem agitate solution. And if you can just remember pass every time you're writing a post where you're talking about a problem or an issue or a product or something like that, and just follow that framework problem. agitate the problem, get emotional about it, and then present a solution problem agitate solution. So there's an easy way to remember number three there. Those are really good tips. And those were off the cuff. I think those were so good. All right, well, I always do a fun little thing at the end of every episode. So we'll do these rapid fire questions. I have three questions for you that are honestly just to have a good time. So first one is Do you have a favorite business book? And what is it
many favorite business books? I would say the one that I that I implement the most often that I refer back to is the Miracle Morning for network marketers by Hal Elrod and pat the training. So it's the network marketers version. So if you're network marketing, get the network marketers one. Yeah, that one is so great. Having that morning routine changed my life.
Oh, cool. So yes, yes.
Yeah, and I've heard that so much. Like I didn't actually know that there were two versions. I have definitely read the not network marketing version. I'm pretty sure. Um, but yeah, I know that book is well loved.
I think there's there's like one for realtors. There's there's one for all professions. Yeah. But the one for network marketers is is brilliant. And Pat Petrini is, is
really good. A good example of target markets and ideal audiences to take your brand and target it like that. That's so funny. Okay, here's my second question for you. It's Do you have a tool or software in your business that you love and can't live without?
Trello Trello Trello Trello Trello I use it for every thing. Yep.
Yep. And anyone listening who doesn't know what Trello is? They've probably heard me talk about Asana, which I previously used for years and click up which I currently use all three serve the same general purpose like they all all of them have the same ideal audience since we're on that that route. But yeah, I completely hear you I could not live without my project management software, which in my case happens to be clickup but Trello also serves the exact same purpose. I love that. Okay, and last one is what is your favorite thing to do to unwind when you're not working?
I I love a good patio. I just love like When the weather's nice to sit out on a patio. I love a beautiful glass of white wine and you just kind of sit there and just kind of breathe in the fresh air. I'm not a nature girl. Let's I'm not outdoors me like let's get things straight. But I do love the patio. And I also love to cook so even better is if I can cook for a bunch of friends and we all eat and Yes,
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Short & sweet episode highlights
What is the difference between Facebook pages, Facebook groups, Instagram, and personal profiles
When to use Facebook vs. Instagram
How to attract the right people to your social media to you eventually convert them into customers
Why it’s so important to get clear on your ideas customer and messaging if you want to see consistent results
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Brittne Ash is an Instagram Marketing Coach and Trainer. She has also been a Mary Kay consultant for over 10 years, is a former sales director, has built a customer base of over 800 customers, and has earned the use of 2 company career cars.
She now specializes in helping Mary Kay consultants discover how to WORK LESS and ACHIEVE MORE through digital strategies and social media marketing!
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