How To Make Winter Survival Kits With Your Direct Sales Products to Sell During the Holidays

Written by: Keleigh Lauermann

Winter survival kits are one of the EASIEST product bundles to sell during the holidays!These kits sell like HOT CAKES no matter what direct sales company you represent because:

  • Your customers will love their $15-25 pricepoint
  • You can upsell them with almost any order making it easy to increase sales
  • They're great hostess gifts and party favors
  • They look SO professional but barely cost anything to merchandise… which means they're mostly profit!

The basic idea is to put together teeny little kits of winter necessities… they're basically mini gift baskets!

Click here to download the Winter Survival Kit stickers, gift card, and gift tag templates from this photo!

Here's your simple supply list:

(PS. Click on any supply to see where you can get it!)

And of course, you'll also need some pocket-sized products from your business!

How to choose products for your winter survival kit

Winter Survival Kits are mini gift baskets, so you can include retail-size products and samples. You're selling the curated bundle of products, not the individual products themselves.

This is extremely important to remember when it comes to pricing, but we will talk about that more below!

When it comes to choosing products, look for items that are relatively small. This means that if you represent a home-cleaning company, you won't choose a mop. Instead, you might choose a laundry scent pack.  If you represent a skincare company you won't choose the full daily regiment.- instead you might choose a mini set or a hand cream. If you represent an essential oil company, instead of choosing a diffuser, you might choose a bottle of oil.

Choosing smaller products allows you to create a mini-sized bundle which is easy to transport and generally a really comfortable price-point. For these exact reasons, Winter Survival Kits not only sell really well by themselves, but being small and inexpensive makes them a very easy up-sell, too!

In addition to your company products, you'll also include a few “extras” to round out your Winter Survival Kit! The go-to are common winter necessities, like hand sanitizer, lip balm, and tissues. But you can change it up and create other themes as well!

I've even created a master-list of theme ideas for you with outlines of every product to include in each theme – just enter your info below and I'll email it to you while you finish reading this tutorial!

Free download!

Get my master list of Winter Survival Kit theme ideas!

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Putting everything together

Now that you've chosen your products and gathered your supplies, it's time to put together your winter survival kit! Here's how to put yours together:

Click here to download these Winter Survival Kit sticker templates!

Pro tip! You can use your winter survival kits to encourage more sales in January... here's how!

Before adding products to your Winter Survival Kit, place a thank you note in the bottom of the container so that the receiver of this gift can shop with you later for full-size satin hands set or lip gloss!

The thank you notes in the photo above are a great option because they incentivize the giftee to shop with you by offering them a sweet little discount. This is a great way to get new customers. You can get a template to customize these thank you notes for your business in the Holiday bundle. Click here to check it out!

Click here to download this thank you notes template!

How to decide on pricing for your Winter Survival Kits

One of the most important things you can do when pricing your winter survival kits is to remember that you're selling MORE than just the retail value of your products.

IE: Do not just add up the retail value of your products and set that as the price.

You're selling gift basket – not just products. And that means that you need to set a price for the ENTIRE bundle, not just the products from your company. Add up the retail value of your products, the retail cost of ALL additional materials including ribbon, tags, etc, and then also calculate how much time you spend putting your Winter Survival Kit together.

Use this to calculate your total cost. Winter Survival costs generally sell for NO LESS than $15 each. Do not sell yourself short – your time is valuable and you do not need to give away all of those extra products for free

Ready to start creating Winter Survival Kits for your direct sales business?

Download the Holiday Bundle to get all of the Canva templates you need to market your biz and sell more during the holidays… including Winter Survival Kit Stickers, Thank You Incentive Cards, and more!

The Holiday Bundle is your secret weapon to stand out in a crowded sea of social sellers, design gorgeous marketing and merchandising materials quickly and easily, and finally have the confidence and support you need to full take advantage of the Holiday Selling Season!

Here's a sneak peek of what you'll find in your Holiday Bundle!

The Holiday Bundle is a gorgeously branded, 100% customizable suite of templates that helps you save time, look professional, and make more money during the holidays! It includes all of this and more:

And so much more – all 100% editable using the FREE version of Canva!

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