When I first started Anchor Design Co. my goal was to give my clients beautiful business tools. I didn’t really have a plan in place, I just knew that my sister consultants in the Direct Sales Company I represented were craving GOOD design. They were sick of tacky click art (aren’t we all?!) and needed someone who could give then designs that were modern, on-trend, and made them look like a true professional.
Remember websites from back in the early 2000s? The ones with a repeating image background and weird animated images ALL OVER the place?
Yeah, I know, I’m trying to forget too.
If you saw a website like that today, you’d probably run. That business would instantly lose credibility. I get that we try to live in a judgment-free world…. But I’d judge that website HARD.
And if you’re business tools have the same vibe… your customers and your team are judging YOU. And my goal was to end that.
But then I realized pretty quickly that pretty isn’t enough.
You see, good design is actually about more than just making things look nice… that’s honestly just a nice side effect. Design is about using visual cues to draw in the viewer and direct their attention. To take the viewer on a journey from the most important information to the least.
And pretty doesn’t do that. Strategy does.
But it doesn’t end there. There is actually just one simple thing every design needs in order to be effective. And when I say design, know that I mean everything from your New Consultant Packet to your social media posts. If it is visual, it’s a design.
So here’s the big secret. What every good design has:
It isn’t enough for a design to be pretty. Otherwise, that’s all it is – nice looking.
It has to be strategic.
Take our free 30 Day New Consultant Checklist, as an example. Without seeing it you might picture a header at the top of the page, followed by a list. That would encompass everything the name of the design promises, right?
If we made it pretty, then the header might be in a fun cursive font and we might add a border. You know, to jazz it up. Give it some color.
But if we make it strategic, we look at what the purpose of the design is, objections someone might have while using it, who is going to be using it and what their mindset is, the role it plays in a bigger picture, and what action we need the viewer to take.
And with all of that we start moving things around and working intentionally.
Because here’s what we learn when we start asking questions and digging deeper:
If it isn’t visually interesting, you lose their attention and the reader gets distracted.
If it doesn’t give a clear roadmap, then they feel unequipped and give up before they ever even start.
If there’s not enough empty space on the page, the user will feel overwhelmed and assume they don’t have enough time to get it all done… and again, they give up.
So we fix that by infusing our design with strategy:
By breaking the big list down into weekly goals, your new team members know where to start – and that’s much less overwhelming than if they had to figure it out on their own.
By using boxes to separate the weekly goals we create a roadmap for the viewer – their eye has a path to follow, which in turn makes their brain feel more secure. The end result is that they will feel equipped and prepared to start working their business.
And this design has plenty of empty space on the page and is cleanly organized. There is no clutter, no unnecessary information and because of this, your new consultant feels confident that she WILL be able to get through this checklist.
Instead of feeling overwhelmed, nervous, and unsure she feels confident, equipped, and preparing to dig in.
Today I encourage you to take a look at your business tools and ask yourself these questions:
Would I be proud of the way this tool looks if I showed it to a professional designer? If I showed it to the most successful person in my company?
If someone’s entire livelihood relied on this one tool, would I feel confident that it would get them the results that they need? Or is something not quite right?
Does this tool represent the kind of businesswoman that I am? When someone looks at this business tool, what kind of person do they imagine in their head?
And if you realize that there are some tools that you’re using in your business that don’t look as professional as they should, that don’t deliver results they need to, or don’t represent you how you deserve then it’s time for an upgrade, sister.
And if that’s the case, the Full Circle System may just be perfect for you.
The Full Circle System is a plug-and-play, system of Canva editable templates for direct sellers including New Consultant Packets, Recruiting Packets, Hostess Programs, and more… all with free updates for life.
A system like this would take 10+ hours for a professional designer to create… and it would cost you over $1,200.
But all of the templates included in the Full Circle System are editable in Canva so you can reuse them an unlimited number of times.
Plus, you get all future updates to the Full Circle System completely free.
It’s like having your own personal designer at your fingertips without having to pay for a designer.
Are you ready to start working intentionally with strategic business tools?