How to Book Executive Gift Services and Sell More Bulk Orders During the Holidays

Written by: Keleigh Lauermann

One thing is for sure: Decision-makers in a business are busy people with a full schedule.

Time is their hottest commodity and if they’re smart, they’re protecting it well (and likely charging for it!)

They’re also most likely delegating tasks that just don’t need them to personally be involved so that they can focus on other things…. Someone else manages their social media, does their bookkeeping, etc. The most successful business owners are always looking for ways to work smarter, not harder!

And when it comes time to buy gifts for their employees or customers during the holidays, during the holidays, they likely buy them in bulk because it kills two birds with one stone: they’re saving time AND money.

This makes executive gifting a valuable service to offer as a network marketer: YOU can make larger sales and THEY can save time by delegating this task to you. But it can be a delicate balance – so here are my top 4, fool-proof tips to help you add Executive Gifting Services to your repertoire!

1. Speak Their Language

Everyone wants a meeting with the decision maker, right?

So when you pitch yourself, you need to make sure you stand out. This means that a generic, unmodified template is not going to work. You need to show that you're genuinely invested in their business. 

When you send them a formal letter talking about your services, you have to speak their language. So you might start with this generic template for ideas, but when you open and close with statements that are very specific to their business they are more likely to keep reading rather than just toss your letter aside and move on to the next  one.

I get emails all the time from businesses asking to to write guest blog posts, pitching me their services, or pitching themselves to be a guest on the Build it Like a Business Podcast. The number one reason most of these email are deleted? It’s painfully obvious that the sender isn’t genuine. They are looking out for THEIR benefit, not mine – I’m just a pawn in their game. No thanks!

For this reason, when I designed out 2020 Executive Gifting Services Letter in our Holiday Digital Bundle I made it 100% editable in Canva. This allows you to completely customize it for your company and industry, as well as the person you are sending it to.

2. Focus on value, not price

Many successful business owners aren't looking for the cheapest option… they're looking for the best value. A great product that makes them look good and makes the giftee happy and, you guessed it, saves them time!

When you're sending your email or letter to pitch yourself make sure you include examples of the gift packages that you offer instead of directing them to your catalog and telling them they can choose their own gifts. Being able to customize their gifts IS a nice perk, but not if it's the primary option. Give specific pre-made gift options and offer customization in addition to these choices. The easier you make it for the business owner to make a decision, the more time and energy you save them.

One of the easiest ways to do this is by creating a holiday gift guide that can be sent with your pitch. On this gift guide you should include a few key elements:

Click to download this editable gift guide template!

3. Be specific and clear about everything

Open-ended avoid statements like “We have glamour and skincare and spa available for you to choose from” or “We sell essential oils.” Instead try saying, “I saw on your Facebook page that your team works in an office where everyone is close knit. So I put together a few gift ideas that I think your team would really love” and then share a few specific, personalized ideas. This is another opportunity to use your gift guide!

By doing this, you immediately save this person time. They don’t need to go back and forth with you to decide on gifts and they don’t need to take trips to the store to DIY it., time thinking about it and more. Even more importantly, they start imagining themselves giving those gifts and how their team or clients will react. This brings an emotional response, which is important.

 For example, you might give that statement and then share your one of your ideas and say:

“My best selling product during the holidays for offices like yours are our winter survival kits. They bring an element of fun into the office and they include everything you need to “survive” these cold winter months:  hand cream  hand, sanitizer tissues, and a $5 Starbucks gift card.”

4. Include a direct call-to-action

Before you even ask for the sale, you're also going to give a clear and obvious next step. This might be booking a call with you, a Zoom meeting, or even an in-person meeting where you can bring products for them to view in person. Or, you might ask them to tell you a little more about their office so that you can reply with 2 or 3 personalized gift ideas.

Either way, if your prospect gets to the end of your letter, and doesn't have a clear and easy next step then that’s the end of the conversation.

Remember decision-makers are busy people. They don't have time to hunt you down or guess what to do. Don’t play hard to get. Instead, give them a clear and obvious next step, such as “Here’s my personal cell phone number. Let me know if you’d rather I stop by on Tuesday or Thursday and let me know how you take your coffee. This one's on me!” The goal here is to keep it concise without being pushy.

Ready to get started booking holiday gift service packages to increase sales and bump up your average order value?

Get started quickly and easily by using our editable Holiday Gift Guide and Executive Gift Services letter from the Holiday Bundle.

This two-piece template is 100% editable in Canva and includes a pre-written letter to pitch yourself to local businesses and a custom gift guide template. All you need to do is drag and drop your product photos and add product descriptions and you're ready to share!

Plus, the Holiday Bundle includes over 250 additional Canva templates to book, sell, and team build during the holidays so you have everything you need to make this your most profitable holiday yet!

Here's a sneak peek of what you'll find in your Holiday Bundle!

The Holiday Bundle is a gorgeously branded, 100% customizable suite of templates that helps you save time, look professional, and make more money during the holidays! It includes all of this and more:

And so much more – all 100% editable using the FREE version of Canva!

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