How To Avoid The January Sales Slump

Written by: Keleigh Lauermann

The truth is, January is usually a slow month for any business.

In November and December customers are in the buy-buy-buy mindset with Black Friday, Christmas, and all of the special offers and sales that are going on…

But in January everyone goes into recovery mode. As the snow rolls in, your customers begin to hibernate and avoid spending as they recoup what they spent at the end of the year.

So if you want to avoid the January sales slump you need to start influencing your customer NOW!

Overcoming the dip in sales that inevitably comes every January start right now while you're making sales during the holidays. It's easier than you might think!

The secret strategy is this: Give people a reason to shop again after the holidays… and a put a deadline on it so they don't put it off!

Each time you make a sale from now until the end of the year, add an incentive card to the order. If you're selling a gift, you can add it to order for the customer who bought it… but don't forget to also add one to the gift itself for the person who is receiving it.

Incentive cards a small but mighty. Take a look at the picture below, for example:

Click here to download these January Incentive Cards!

This January Incentive Card from The Holiday Bundle incentivizes customers to shop again in January by offering a limited-time-only discount. The card itself is editable in Canva… so you could offer $10 off a $50 purchase, $25 off $100, 15% off $60… whatever makes sense for your business and the price range of your products.

The key is that this discount is ONLY available in January!

By then, customers will be excited to have an opportunity to do something special for themselves after months of focusing on everyone else. And they'll be thankful for a discount after a season of spending.

And by including a deadline of January 31 you ensure that even when everyone else is experiencing a post-holiday sales slump, you'll still be making money!

January doesn’t have to slow, and a fun incentive like this is a great way to invite your customers to come back and shop with you again, especially during a slow season.

Ready to start influencing January sales now so you can avoid the post-holiday sales slump? The Holiday Bundle includes over 250 Canva editable templates to help you boost sales during the holidays… including these January Incentive Cards!

Here's a sneak peek of what you'll find in your Holiday Bundle!

The Holiday Bundle is a gorgeously branded, 100% customizable suite of templates that helps you save time, look professional, and make more money during the holidays! It includes all of this and more:

And so much more – all 100% editable using the FREE version of Canva!

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