I know that as soon as I say what I’m about to say, I am going to get some hand slaps and some booing (and not the Halloween kind!)…because it’s barely past Halloween, and we are nowhere near Thanksgiving yet, but let’s close our eyes in this imaginary snow globe and dream about those Hallmark Christmas traditions coming up right around the corner! (Yes, I’m one of those people!)
My Fall checklist has been in full swing, and my Holiday Season checklist is just beginning! What are some of your holiday must-haves?
- Make a gift-giving list
- Wrap gifts and send cards
- Drive around and look at lights
- Drink hot cocoa
- Watch every single Hallmark Christmas movie (twice!)
There's so much to do during the holidays that I feel like my weekends (and weeks) somehow get filled up in the blink of an eye. How are we possibly able to get it all done in such a short period of time? They don’t call it the holiday rush for nothing!
Ya’ll, if I feel this way–and I know I’m not alone–then I’d suffice it to say that your customers are in the same predicament.
Has a customer ever told you she doesn't have enough time to schedule a holiday party with you? Let's talk about how to overcome that objection so that you can not only book a party but you can help her out when she feels overwhelmed with things to do during the holidays!
First, always empathize with her.
Tell her you completely understand how she feels! You’ve felt that way, too, in fact! There are so many things you want to do, and you, too, have a hard time figuring out how to fit it all in. Fortunately, you tell her, you’ve found that by killing two birds with one stone, you’re able to have the fun you deserve while also getting holiday shopping done in the process!
Let’s take it one step further and make the parties customized.
No two parties have to look alike. Perhaps one looks like going into a boss babe’s work and sharing gifts or a demo with everyone on their lunch break. She and her friends get to try out one of the best-selling product bundles, AND they can place orders right then and there! It doesn’t cut into their busy schedule and gives them some much-needed social time…even if it’s only for a moment!
Others may want to have a full party experience online and invite friends along to join them. By hosting her party online, you're able to put everything on autopilot and even host multiple parties at once. (and if you're new to hosting online parties, or just want to skip the hard part where you figure out what works, go grab our Virtual Party Playbook – it'll give you day-by-day instructions so you know exactly what to do!)
No matter what kind of party you offer her, one thing is for sure: when we meet your customers halfway, understand that their time is valuable, and they may not be able to squeeze in a full hour, they're more likely to book…and they really appreciate the flexibility!
So instead of sticking with business as usual, try coming up with 3 party options that you can offer every hostess. Here are my favorites:
- A 15 Minute stop-and-shop, perfect for the woman on the go! You can meet her wherever it's convenient for her for a short and sweet experience.
- A multi-day virtual party, perfect when someone doesn't want to have a party in person but still wants to shop with you and enjoy the benefits of hostess credit.
- A 1.5 hour traditional party, perfect when she wants to finally squeeze in some girl time and get shopping done during the holidays without the hustle and bustle of the mall.
Ready to book more holiday parties?
Whether your booking in-person parties or going virtual, this Holiday Party Booking Sheet is a great way to give your customers choices based on their schedule. This booking sheet even helps you overcome the most common objection: “I don’t have time!”
It's 100% customizable in Canva so that you can completely personalize it for your unique business. You can even change the colors so if you're not a pink gal, you can make it perfect for your brand!
No need to spend hours scouring Pinterest only to come up empty handed!
Find this in our Holiday Digital Download Bundle, along with lots of other 100% customizable holiday sales tools!