Our painter completely ghosted us. In the middle of painting our house, he contracted with a big company and left us high and dry…or in our case, with gaudy orange and brown walls amidst our peaceful and light “Agreeable Gray.”
And so our search begins again. (If you’re in the St. Louis area and know someone, help a sister out!)
Searching isn’t an easy task, either. I poured over Facebook Marketplace in search of a new painter. Once I found a posting, I would look at the person’s profile and search for a business Page. Girl, not even kidding—there was one guy promoting his services, and his picture was of some video game MONSTER!
No way, Jose!
Especially online, you just never know who you’re talking to. I definitely wasn’t going to let some strange man into my home without at least knowing what he looks like. He could be an incredible painter with fantastic customer service, but that one decision to post a monster instead of his face turned me away, and he missed out on the sale.
This applies to any business—especially when you are the face of your brand. When you look at your customer group, is it drawing people in and building trust, or is it turning people away?
If your customer Facebook group doesn’t have these 5 things, you’re probably losing sales, too!
Your cover photo is one of the first things customers will see when they go to your group. Does your current cover photo reflect you and the brand you want to be? Think of your group photo like the cover of a book. It needs to be visually compelling while relating to the group’s purpose. Check that the image is of high quality and isn’t blurry or covered in a watermark. Take the time to choose the perfect photo that is visually engaging and contextually relevant, and make sure it uploads properly to fit the size of the frame.
Personal Profile Photo with Face
No monster images here, ladies! If the choice is between a cute logo, product image, your cat, your grand kids, or your own smiling face, having your face is always the best choice! Make sure your photo/face is front and center on both your customer group photo and your personal profile. Photos build recognition and trust. They act as a casual introduction–your first (and lasting) impression. The reality is, you might meet your customer at a party and then not see her for weeks. As soon as your customer forgets what you look like, the connection they felt with you fades…and so does their loyalty. People buy from people, NOT businesses. Always greet them with a smile–whether it’s in-person or on social media!
Update Your Description
Create a catchy explanation of what the group is all about. Remember that this information is publicly visible for public and closed groups. This can be a great space to share information that all group members need to know. It’s also your opportunity to get people who aren’t yet part of the group excited about joining. It’s like the elevator pitch for your group.
Ask yourself: When someone reads the description of my group, do they feel compelled to join?
If the answer is “no,” it’s time to update your description!
Add Your AnchorCard Link
It’s tempting to include every link to your online presence in your group description, but the truth is…When your customers see too many links, they get confused and scroll by. They don’t know where to click first, so they don’t click anywhere.
Instead of including links to your website, social media, email, and every other profile you have online, add just one link instead–your AnchorCard link.
AnchorCard digital business cards link your customers to all of these and more–and in a visually appealing way! It’s designed to help your customer navigate your online presence WITHOUT decision fatigue so that they land on the right links instead of scrolling by.
It shows them a visual example of your products by allowing them to scroll through the Look Book. Similarly, it lets them learn about the opportunity through videos, an audio clip, and more (remember what I said about appealing to different learning styles last week?). An AnchorCard is a dynamic website that helps your customer find what they need quickly and easily while building your reputation as a true professional.
With that in mind, be sure to include your AnchorCard link in your group’s description!
Post Regularly — No More Ghost Towns or Crickets
Quality content is the building block of your customer Facebook group. With the right content, you will be able to build a healthy tribe that will grow, have value, and stay engaged. Leave the ghost towns to Halloween, sister! Aim to truly connect on social media by creating purpose, engaging back, staying consistent, and giving your customers quality content.
Want to dig deeper into making your social media work to grow your business? Download our free Optimized Online Presence Checklist for a quick and easy 5-minute audit! I’m sharing 3 fast and simple tips to take your online presence to the next level. Tell me where to email your checklist below!