A few months ago, we hired someone to paint our house and he COMPLETELY ghosted us. UGH.
And of course, it was right in the middle of a project – so we had to immediately search for a replacement painter. For this enneagram 6, it wasn’t easy the first time and now I was feeling PRETTY jaded. Ever had something like that happen to you?
It makes you question everyone’s motives, so I spent hours searching Google and Facebook to find someone that looked both talented and trustworthy.
I ended up finidng someone and it all turned out ok, thank goodness. But there was this one guy that LITERALLY scare me away….
No seriously – he had this random, weird video game MONSTER as his Facebook profile. And seriously… it didn’t matter how good his reviews were. He couldn’t even show who he was? Nah. I’ll pass.
Call me judgy, but the truth is this happens all the time. When people see your social media, what are they seeing?
- Blurry photos that have been reshared one too many times?
- A banner that basically says “Buy from me! Buy from me!”?
- No website? No other online presence than your Facebook page?
- Pics of your dog, a cartoon, or your kids as your profile?
Sister, if you said yes to any of those or are feeling a little guilty because they hit just a BIT too close to home – this is for you! Today we’re saying goodbye to social media marketing faux pas and leveling up – in 5 simple steps.
Let’s do this!
Your cover photo is your first impression – here are a few questions that you can ask yourself to see if it is a good one:
- When a stranger sees this cover photo will they picture successful entrepreneur?
- Does your cover photo give a clear and compelling reason why this group is worth joining?
- Does it introduce you as the face of your brand or does it immediately start trying to sell?
Instead of using your cover photo to try and promote your companies product, let your cover photo give customers their first taste of your PERSONAL brand. Include your photo, your name, and a simple statement that makes it clear how this group helps its members.
Facebook is inundated with groups so use your cover photo to share why yours is unique and worth joining.
Show Your Face
No monster images here, friend!
If the choice is between a cute logo, product image, your cat, your grandkids, or your own smiling face, your smiling face is always the best choice!
Making sales requires trust and one of the fastest ways to build trust with someone is to smile and make eye contact. Online, your profile photo is the best way to do that. Your photo acts as a casual introduction and contributes very quickly to your first (and lasting) impression.
And the reality is, you might meet your customer at a party and then not see her for weeks. As soon as your customer forgets what you look like, the connection they felt with you fades…and so does her loyalty.
You don’t need to get a photoshoot in order to have a great profile photo. Just fix your hair and makeup in a way that makes you feel beautiful and powerful, stand outside or in front of a window to get natural light and snap a selfie from at least arms length away. And be sure to smile!
Now how does this relate back to your group?
Your personal photo is going to show up every time you post – so whatever your customer sees as your personal photo is what they will remember you as. Over. And over. And over again.
So many sure they picture you as a friendly, smiling person that they can trust… not your cat, not your grandkids, and definitely not an animated character.
Your group description is your elevator pitch. Your cover photo needs a short power statement to let people know the groups purpose and your description is your opportunity to embellish on that statement.
Write catchy explanation of what the group is all about. This is some of the only information about your group that is publicly available so when someone is deciding whether or not to join, this will contribute to their decision.
Try to answer these questions in your description:
- Who is this for?
- Why should they be here?
- What is the purpose?
- How can they connect with you?
Then ask yourself: When someone reads the description of my group, do they feel compelled to join?
If the answer is “no,” it’s time to update your description!
Make Your Connections Count
It’s tempting to include every link to your online presence in your group description, but the truth is…When your customers have too many options they get overwhelmed and scroll by. They don’t know where to click first, so they don’t click anywhere.
Instead of including links to your website, social media, email, and every other profile you have online, add just one link instead–your AnchorCard link.
THE AnchorCard Digital Business Card links your customers to all of these and more- and in a way that makes you look like a professional instead of someone with a DIY hobby. It’s designed to help your customer navigate your online presence WITHOUT decision fatigue so that they land on the right links instead of scrolling by.
Your AnchorCard allows customers to learn more about joining your team, shop online, book parties, and more all from one gorgeous mini website.
An AnchorCard is a dynamic website that helps your customer find what they need quickly and easily while building your reputation as a true professional.
With that in mind, be sure to include your AnchorCard link in your group’s description!
Keep it Consistent
Quality content is the backbone of your customer Facebook group. With the right content, you will be able to build a loyal tribe of followers that will stay engaged… and buy from you! Leave the ghost towns to Halloween, sister! You’ve got to show up in your group consistently if you want your group to be the money making machine that it has the potential to be.
The two most ocmmon questions I hear about content creation are:
- How often should I post?
- What should I post?
So let’s talk about that really quick.
So how often should you post? In order to stay fresh in your customers mind you should show up in their feed at least every other day.
And when it comes to what you should post, remember, your group has one primary purpose: building relationships. And in order to do this, your content needs to be a healthy mix of both selling content, personal content, fun content, and educational content.
Just like your group has people of all different personalities, your content should too. Don’t stick to just sales posts – you’ll exhaust your audience. Instead, use a strategic mix of post types to keep them engaged, entertains, and excited to buy from you.
Want to dig deeper into making your social media work to grow your business? Download our free Optimized Online Presence Checklist for a quick and easy 5-minute audit! I’m sharing 3 fast and simple tips to take your online presence to the next level.
And, if you’re ready to level up your social media game check out the Savvy Social Tribe below!