Facebook™ or Zoom™… which is better for online parties? This question keeps popping up and for good reason! Especially given the current state of the world, virtual gatherings are becoming more and more popular. From Zoom™ business meetings to educational Facebook™ Lives. But which is going to get you better results at your next online party?
Today I’m sharing why, from a marketing standpoint, I recommend Facebook™ Lives over a Zoom™ meeting when hosting an online party in your Direct Sales business:
1. Facebook™ is the most popular social media platform.
So your customers are more likely to watch your video if it’s aired Live on the platform they already use.
🎉Think of it like throwing a surprise party. It’s MUCH easier to get the guest of honor to show up if you throw the party at THEIR house because they’re already there.
🏘 But if you make them come to your house, they’re less likely to show because it’s much more effort.
Plus, you’re now meeting them in their comfort zone. This plays a big role in your ability to close a sale – 💸Uncomfortable customers don’t buy
✅ Moral of the story: the easier you make it for people to attend your party, the more likely they are to show up and take action.
2. Facebook™ 💖loves Facebook™
Any time you can use a feature built into the platform, you’re likely going to get better results. So Facebook™ will show a Facebook™ Live to more people than it would show an uploaded video.
🎬Video is king in marketing. Even after your Live is over, Facebook™ is going to show your Live to more people than it shows any other type of post. It’s like the double whammy: video AND a feature made by Facebook™.
✅ Moral of the story: Even if you upload your Zoom™ video later, Facebook™ will likely never show it to as many people as it will show a Facebook™ Live.
3. Facebook™ gathers the troops for you!
When you start a Live video in a Facebook™ group 👭everyone in that group gets a notification. And not just when they’re using the Facebook™ app! Anyone with notifications turned on on their phone will get a message on their 📲lock screen.
This means more people actually know when you are going Live. This is not the same for Zoom™ where your guest would have to 📆remember when to join, what the link is, and they also need to leave their social media in order to watch….
✅ Moral of the story: Let Facebook do the work for you by notifying guests that it’s time to watch your video.
… which brings me to #4!
4. Make it easy for customers to stay focused… or at least multi-task!
To watch a Zoom™ video, guests have to leave their social media. Which means that when they get a Facebook™ notification during your video and they want to check it what do they do? They 🏃🏾♀️leave your Zoom™ meeting. And to get back to the meeting, they have to sign in again.
Every time you add a step, you are increasing your chances of losing someone.
But… if they are watching a Facebook™ Live and they get a notification Facebook™ will minimize your Live video and place it in the corner of the screen. 🍿They can check their notifications while still watching/listening.
And while we all want to believe that people are 100% dedicated to our Zoom™ meetings… they aren’t. They are multi-tasking 99% of the time. So when you use Facebook™ you make it easier for them to multitask without having to leave completely.
✅ Moral of the story: People want to multitask. Don’t make them choose between Facebook notifications and your video – let them have both!
Hosting online parties doesn’t need to be intimidating, time-consuming, or confusing. With a clear roadmap and a solid marketing strategy, Facebook™ parties can be one of the most efficient ways to grow your business.
⏳They take SO much less time and energy than traditional in-person parties – it’s smart to have a few parties on rotation every week!
📝Want more step-by-step instructions, a strategic marketing plan, and tools to make hosting online parties super simple?
Check out the ✨Virtual Party Playbook at VirtualPartyPlaybook.com for:
✅ A day by day guide with exactly what you should post
✅ Party game instructions and Canva editable templates
✅ Pre-written posts to help you sell more, but in a non-pushy way
✅ Canva editable promotion templates so that you have gorgeous branding and a professional image